After announcement, manufacturers give a 'reservation window'
from the time of this announcement to the time reservations must be finalized.
For some, this is only a few weeks to a month.
Manufacturers will only guarantee your reservations if we receive
your advance orders by their deadline. We clearly show these deadlines on our Coming Soon pages, when we are provided with the date.
Ordering by this deadline is the only way to avoid missing out
on popular items and most limited-run models.